About 33FIGS
AI-Integrated WordPress Software Developments and Trials
Our Mission
33FIGS develops AI integration software solutions and trials for WordPress. We believe that artificial intelligence should be accessible, practical, and built directly into the tools people already use. Our plugins, themes, and applications are designed to make WordPress smarter - without requiring technical expertise from the user.
Seren van der Merwe
Founder
Seren founded 33FIGS with a simple challenge: build a suite of AI-integrated WordPress tools that solve real problems for real site owners. Based in South Africa, building for the world.
Our Values
Hard and Swift
We move fast and ship quality. Every plugin goes through rigorous testing before it reaches users.
Creative
Our solutions aren't copies with AI bolted on. Each product starts from a genuine problem and works backwards.
Generative and Human
We use AI in development and we're transparent about it. Every decision is reviewed by a human.
Genius
We aim for elegance. Simple interfaces that hide complex functionality - tools that just work.
What We Build
We develop three types of products, all with AI integration at their core: